This lighthouse
stands at the far corner of the Beacon's immense parking lot.
A helicopter pad for airborne approach is across the
street.
Fast, loud,
and big, The Beacon is the most intense restaurant you will
ever visit. The moment you enter and approach the serving
line, you are virtually accosted by an order-taker – J.C.
Strobel, the senior man, if you’re lucky – who will demand,
“CALL IT OUT!” (If you don’t arrive knowing what you want,
sheaves of printed menus are available for study or as
souvenirs near the door.) Say what you want to eat and say it
quickly, or else JC will tell you to stand back and allow
other, swifter customers to say their piece. On a good weekend
day, The Beacon will serve five thousand
people.
Once you manage to convey
your order, J.C. or a comrade will shout it back to the huge
open kitchen, then ask you in no uncertain terms to “MOVE ON
DOWN THE LINE!” Grab a tray and by the time you have moved
twenty paces forward, there your order will be – miraculously,
exactly as you ordered it, with or without extra barbecue
sauce, double bacon on the burger. A bit farther down the
line, you get your tea, lemonade, or milk shake and pay the
cashier, then find a seat. Total time from entering to digging
in – maybe two minutes.
The best meal is Chili
Cheese A-Plenty, which is a chili cheeseburger on a bun buried
on a plate underneath piles of sweet and oily onion rings and
French fried potatoes. Second choice: Outside Pork
A-Plenty, which is hacked-up shreds and chunks of hot,
hickory-cooked pork on a bun with cool slaw, given the same
delicious burial under o-rings and fries. The Beacon’s menu is
huge, ranging from succulent catfish (tail-on, bone-in) to
banana-mayo sandwiches on white bread that Elvis might have
loved; and nearly all the specialties are available as
A-Plenty plates.
Malt A-Plenty, on the other
hand, refers to a malted milk shake so thick that one
literally can eat it with a fork! Delicious as the malt may
be, however, it’s nearly nuts to come to The Beacon and drink
anything other than tea. Here is the great drive-in tea of
the South – generously sweetened, laced with a touch of lemon,
served over a pack of shaved ice that somehow is colder and
more refreshing than ice anywhere else. No surprise: The
Beacon sells more tea than any other single restaurant in the
U.S.A.
- Michael Stern, 6/28/2000
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